During the 1996 NBA Draft the Philadelphia 76Er's selected Allen Iverson from Georgetown University as the number one overall pick. Shortly after Iverson would sign an endorsement deal with Reebok. Many sneaker experts believed the deal possibly may have saved the company. Had Iverson signed with Nike or elsewhere, it may have been the beginning of the end for the British sneaker company. All Iverson would go on to capture the 1996-97 NBA Rookie Of The Year Award. Iverson's first signature show was the Reebok Question, the company may retro the sneaker in 2012, similar to a few times already in the past. Fans flocked to the original release of white and red. Other popular colors where white and blue along with black and gold. Prior to Iverson, NBA players such as Shawn Kemp, Dee Brown and Shaq were major Reebok endorsers.
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